In 2008, the major three search engines (Google, Yahoo, and Bing) began displaying a special module atop their search results for searches that included a location, such as “Dentist Windsor, California” or “Santa Rosa Cosmetic Dentist“. This new feature has since been refined to either 1, 3, or 7-Pack local listings, and have provided a completely new path for potential clients to find local businesses. Take a look below to see what these local listings look like.
“Each month, over half a billion people search Google for a
local product, service, or destination.” - David Mihm
Google Local Search Results:
Yahoo Local Search Results:
Local search is proving to be an ever-increasing trend, as consumers looking for business information, hours of operation, photos, videos, or even customer reviews can now find everything they need right at their fingertips. Having a well optimized map listing can help you stand out against competitors and it can mean the difference between booking that appointment or not.
But the benefits are not simply that you appear in the map, because having a well optimized map listing can translate into improved rankings organically as well. Take a look at the screenshot below and see how Dr. Mitchler has conquered both the local maps and the organic listings for a Dentist in Windsor, California.
If you want to find out how PatientScout can benefit your dental practice please give us a call today at (888) 342-1492.
Tags: Local Search Maps
