When broken down into its most basic elements, a PatientPortal includes a Website, a proven Internet marketing campaign, and an unrivaled team of customer support staff and personnel. For this post we will be examining how the launch process makes a PatientPortal unique from all other dental websites.
PatientScout begins working on Internet marketing even before there is a dentist to work with. We accomplish this by simply launching a Website in your town. The purpose of this is not necessarily to achieve “page-1 rankings,” but rather to begin the process of associating a website URL with both dental related terms and a geographic location. This process would take up to a few months, whether there was a dentist on the site or not, so by beginning this process PatientScout is in a sense “taking the hit,” meaning we eat the losses so you don’t have to experience the least productive period of the website’s lifecycle.
After the launch, the PatientPortal is ready to be leased to one of our dentists. We take the website and customize it for his or her practice based on procedures and specialties the dentist wishes to highlight. This customization also includes additional elements like dentist and staff biography and pictures, smile gallery of work performed, patient testimonials, etc.
Once the personalization has been completed the Website is then “reintroduced” to the search engines, meaning that we submit it to be re-scanned for vital information. The search engines will notice the key features (that were previously absent) such as your name, your address, practice name, etc.
As this is happening, the search engines are also checking other sources to verify that your business data is correct. These are called content partners and are made up of large, often directory or review style sites such as Yelp, Superpages, CityPages, YellowPages, etc.
Incorrect business data on these content partner sites can be detrimental to an SEO campaign because extremely mixed messages are being sent to the search engines. This may result in duplicate listings, partially correct data, or completely incorrect data. PatientScout “cleans up” this data by going to the originating sources, the ones that even the content partners are using to get their data. These are the large data companies like infoUSA, Acxiom, Hoovers, etc. We re-submit your data to these sources, which in turn is picked up by the content partners (review sites and directories) who fix their own incorrect listings. When Google and other search engines crawl these sites and see multiple listings across multiple directories with the same data, it sends a very clear and message that this is in fact a dentist’s website, and will also give the portal more credibility in the local marketplace, meaning the keyword rankings for dentistry related terms will begin to improve.
Tags: Local SEO, PatientPortal
