In this day and age, a website is a ‘must have’ for businesses if they wish to appear modern and professional, but if your only goal is to have an address to place on office stationary and business cards (there are thousands upon thousands of fine web designers who can do just that), then you are really missing out on the most valuable function of a website–marketing. Using a website’s ability to actively reach target clients and generate new business is seen by the nation’s top marketers as the most cost effective form of advertising*. (Forbes 2009 Ad Effectiveness Survey) This is especially true for dentists, as just a single new patient can be worth thousands on the first visit and tens of thousands over their lifetime. Furthermore, as dental related searches continue to increase month to month this is one of, if not the fastest growing segments from which new patients are found. The key for dentists is to capture these searches, making sure prospective patient find YOU when they go online to find a dentist in their area.

A website without local search engine optimization is like a department store without doors, windows, or even a sign–potential customers may know you’re there and they may be looking, but they’ll never find you. To gain this visibility, a website must be paired with a sound internet marketing strategy, meaning a thought out campaign to target relevant keywords in your area, and a continued effort to increase these rankings. This is where PatientScout’s PatientPortal comes into play, because we have made this process easier and more affordable than ever before. We have already started the campaign and are simply waiting for you to join us! A beautiful website (portal) is already running and generating new dental patient leads in YOUR area. These portals (once you lease one) are customized to your practice to include biographies of you and your staff, smile gallery to showcase your work, testimonials to show prospective patients, and a whole slough of general information to better inform internet searchers about your dental practice. A PatientPortal’s features don’t end there, we also syndicate your practice’s information across hundreds of industry related websites and geodirectories to build a strong link campaign, raising your website in the rankings and map listings.

We have taken the guess work and cost out of dental internet marketing and made it obtainable for any sized practice. Our PatientPortals include:

• Local Search Engine Optimization
• Local Maps Optimization
• Analytics and Reporting
• Hosted Email Accounts
• Phone Tracking
• Link Building

Until now building a Website was a complex enough task but to add an internet marketing campaign onto that would usually make it an expensive nightmare. PatientScout’s PatientPortals have a head start on your competition since they are:

• Already established in your area
• Ranked on popular search engines for local search terms pertaining to your business
• Visible, so you can see the site before you lease it
• Guaranteed to bring you new patients or the next month is FREE