Services
PatientPortal™
Analytics and Reporting
The site usage statistics reveal information about how much traffic your portal is generating and the perceived value of that traffic. Total visits and total page view numbers indicate how many people saw your site, while unique page views, average time spent on the site, pages viewed per visit, percentage of new visits, and the bounce rate help to qualify how much of that total traffic is desirable and targeted.
Traffic Breakdown
The traffic breakdown statistics show how people were able to find your patient portal. Search engines typically account for 50 percent of traffic, while direct traffic (exact url) and referring sites (inbound links) each make up about 25 percent. Tracking changes in this breakdown helps to maintain a healthy balance of traffic sources.
Search Engine Disbursement
Search engine disbursement takes the general traffic breakdown one step further by letting you know which search engines are being used by your traffic, i.e. Google, Yahoo, Bing, AOL or another service provider. This is important because it shows the strength of your portal across multiple search engines.
Top 20 Keywords
Top keywords give real insight into the power of search engine optimization. Search terms for your name or your practice name can be qualified as existing patients, whereas terms such as procedures, questions, or problems represent new and targeted prospective patients.
Top Five Most Popular Pages
The most popular pages section lets you see any developing trends on your portal. Typically, high-traffic pages include your home page, a page about the practice, a smile gallery page, and a contact page. This breakdown is a good representation of what the general traffic is reading about your practice, looking for in your portfolio of work, and whether visitors are interested in calling.
Contact Form Submissions
This shows how many emails you have received from your patient portal.
Phone Calls Sent
This shows how many phone contacts have been made through your portal.
Total Leads Generated
This is the bottom line of the patient portal reporting system: it represents how many prospective new patients have been sent to you.
